As a professional and busy Realtor, what are the most important criteria to you in your career? Being affiliated with a recognized reputable real estate name in the market? Having exclusive, inside knowledge of the area's finest communities? Or perhaps working for a company that has a unique niche in the marketplace and financially rewards strong performance?
LANG REALTY offers opportunities no other local or national real estate firm can provide. Lang Realty has the feel of a more personal boutique with the strength and resources of a much larger company. As a member of the Lang Diversified Services family, we have access to a large built-in network of over 20,000 buyers and sellers in over 200 communities through our affiliate company, Lang Management. Lang Management is Boca's leading property management company, and our agents have tremendous exposure within Boca Raton's finest communities. Lang Management has been managing community associations in South Florida for over 20 years and is recognized as the leader in its industry.
In addition, we aggressively support our agents in their marketing programs and count ourselves among Boca's fastest growing and most exclusive independent real estate firms. In building our team, however, we set very high standards and are selective in our hiring practices. To best promote our Realtors' efforts and our clients' homes, Lang Realty has a large newspaper advertising presence in the community. We also utilize magazine, television and billboard advertising throughout the year. Lang Realty has made a substantial investment in its Internet strategy and the latest technology, both through its own web site
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and other third-party sites such as www.realtor.com. Lang Realty uses the latest interactive technology such as IPIX, which allows potential home buyers to view a home for sale via the Internet. Most recently, all office computers were networked to high speed DSL lines to assist Realtors in their Internet marketing efforts. We also create and develop marketing collateral pieces for our Realtors such as postcards, brochures and presentation materials.
To recognize our Realtors' efforts, Lang Realty holds a monthly and annual sales award contest where the entire office is treated to a luxury yacht dinner celebration each year. To further encourage and facilitate a close-knit family atmosphere, Lang Realty regularly holds special parties and events for its Realtors and their family such as Holiday Parties and picnics. Additionally, the company completely renovated its office to further enhance its service and image to clients and Realtors. Upscale, luxury features were added such as new carpeting and artwork, newly-designed workstations and conference rooms, and a host of new office equipment such as computers, fax machines, printers, scanners and telephones.
Among the endless array of real estate companies, Lang Realty stands out among the crowd. We've chosen to remain smaller and focused on the market we know best - Boca Raton, and we've chosen to be selective in identifying and attracting only the best Realtors. Unlike the large impersonal national chains, we resist the trend to focus on quantity. We believe in quality of service and a commitment to the local market, something savvy consumers appreciate more than ever in today's hectic, hurried marketplace.
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